Seller Guide

Exactly what happens when you sell.

Most founders go into an acquisition process without knowing what to expect. That uncertainty creates anxiety, delays, and bad decisions. This page removes the ambiguity — here is every step, what happens, and how long it takes.

No broker theatrics. No artificial urgency. Just a structured process designed to get good businesses into good hands.

Typical close: 4–8 weeks from submission
All data treated as confidential throughout
Written rationale for every decision we make
01

Submit your business

5–10 minutes

Fill out our structured submission form with your key metrics: MRR, ARR, churn rate, tech stack, team size, and why you are considering an exit. No pitch deck required. No lengthy application. Just the facts we need to evaluate fit.

What we look at

MRR and trailing 12-month revenue
Monthly churn rate and customer count
Product description and primary use case
Reason for exit and preferred timeline
Tech stack and operational dependencies
02

Initial review

2–5 business days

Our acquisition team reviews every submission manually. We look at the numbers, the product, and the exit narrative. If your business meets our threshold, we will reach out to schedule a call. If it does not, we will tell you why — no vague rejections.

What we look at

Revenue and retention quality assessment
Competitive moat and niche evaluation
Technical complexity and operational risk review
Buyer fit and marketability assessment
Go / no-go decision with written rationale
03

Discovery call

30–60 minutes

If we move forward, we schedule a focused call with the founder. This is not a sales call — it is a working session. We want to understand the product deeply, explore the transition plan, and identify any risks that need to be addressed before going to market.

What we look at

Walkthrough of the product and tech architecture
Review of key customer relationships and dependencies
Discussion of founder involvement post-acquisition
Clarification of any metric anomalies or trends
Transition timeline and handover expectations
04

Valuation and offer

3–7 business days

We will present a formal offer based on our valuation framework — a revenue or profit multiple adjusted for your specific risk profile, growth trajectory, and operational complexity. The offer comes with a written breakdown of how we arrived at the number.

What we look at

ARR or profit-based multiple applied to your metrics
Written explanation of adjustments (up or down)
Deal structure: cash at close, earnout, or hybrid
Contingencies tied to due diligence confirmation
Offer valid for 14 days from delivery
05

Due diligence

1–3 weeks

Once you accept the offer, we enter a structured due diligence period. We verify the financial data, review the codebase and infrastructure, examine customer contracts, and confirm the business matches what was presented. Transparency here protects both parties.

What we look at

Financial verification against Stripe / payment processor records
Codebase review for technical debt and architecture clarity
Customer and contract review
Infrastructure access and hosting walkthrough
Identification of any risks requiring renegotiation
06

Close and transfer

1–2 weeks

We execute the purchase agreement, initiate payment, and begin the structured transfer. This includes domain, hosting, code repositories, customer accounts, and any ongoing contracts. We target a clean handover — documented and confirmed before payment is released.

What we look at

Asset purchase agreement execution
Secure payment via escrow or direct wire
Domain, DNS, and hosting transfer
Code repository access and documentation handover
Customer notification plan and transition support period

What makes a strong submission

We are not looking for perfect businesses — we are looking for honest ones. The submissions that move forward fastest are those where the founder has clear numbers, a clean understanding of their churn, and a realistic sense of what the business is worth.

Businesses do not need to be growing to be acquired. Stable, profitable businesses with low churn and low founder dependency are often more attractive to acquirers than fast-growing ones with messy operations.

The single biggest mistake founders make in an acquisition is overstating their numbers — and getting caught during due diligence. Disclose issues upfront. It builds trust, reduces the risk of renegotiation, and closes deals faster.

Ready to start the conversation?

Submit your business directly to our acquisition team. It takes under 10 minutes, and every submission gets a real response.